Attribution & Tracking Specialist
[Demo] CV Tunas Harapan Group
- Penuh waktu
- Remote
- Rp5.000.000 – 7.000.000
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Deskripsi Pekerjaan
Role Summary: We are seeking a detail-oriented and analytical Attribution & Tracking Specialist with 1 to 3 years of experience to join our fully remote team on a full-time basis. In this career-focused role, you will play a pivotal part in optimizing our marketing data pipeline, ensuring accurate attribution, and implementing advanced tracking solutions. If you are passionate about data integrity and want to grow your career in marketing analytics, this is the perfect opportunity for you. Key Responsibilities: - Implement, test, and maintain tracking systems, including server-side tracking and Conversions API (CAPI) integrations. - Design and build comprehensive dashboards using Data Visualization & Reporting tools to provide actionable insights to stakeholders. - Audit and troubleshoot tracking setups, resolving discrepancies across various ad platforms and analytics tools. - Collaborate with marketing, product, and engineering teams to define tracking requirements and ensure data privacy compliance. - Stay updated on industry changes, such as cookie deprecation and privacy regulations, to proactively adapt our tracking strategies. What We Offer: - A fully remote and flexible working environment that supports work-life balance. - Clear pathways for career progression and professional development. - Competitive salary and comprehensive health and wellness benefits. - A collaborative, data-driven culture with modern tools and technologies.
Kualifikasi
- 1 to 3 years of hands-on experience in digital analytics, marketing tracking, or a similar technical role.
- Proven experience implementing and managing Conversions API (CAPI) and server-side tracking solutions.
- Strong proficiency in Data Visualization & Reporting tools such as Looker Studio, Tableau, or Power BI.
- Deep understanding of Google Tag Manager (GTM), Google Analytics 4 (GA4), and advertising platform pixels (e.g., Meta, Google, TikTok).
- Solid grasp of attribution modeling, UTM parameters, and digital marketing funnels.
- Excellent problem-solving skills with the ability to debug tracking issues using browser developer tools.
- Familiarity with basic JavaScript, HTML, or SQL is highly preferred but not required.
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